Analysis: How to answer to the phone Tencent QQ internal crisisUpdated on :2013-6-3 20:22:00 views: 1
Note (Free Download News) Editor: Q2013 hand appeared 23 days have passed, some of the things that you did not know:
First, Yu Yin Xiong advantage of age, while Tencent, Tencent QQ, they direct competitors, Microsoft Office, MSN positions are.
2,
was the Q-test before the members of the two groups, with one group of
the new version, the version prior to use as proven difficult to make a
new version of only 10%.
3
because Dowson (Tangdao Sheng) because it is assumed that the QQ
instant messaging and business line management can be said to be
"inclusive", and Jeff (Xiong) are completely different.
4
seems a lot of dissatisfaction with the users of its QQ Dowson by a
moment of crisis is characterized by made the office of the President
and Public Relations Group up of virtual teams, and in the afternoon of
the second day of the "optimization" decision.
5,
Jeff left the central system, Yin Yu Microsoft lines have led to a new
version of QQ, QQ is incompatible with the common fee
(http://www.gafreepapers.com/). (From Song Xuan)
8 Released in May, Tencent mobile QQ2013, making the disorder. In
electron in a few days, QQ in Apple App Store user review 4 stars
category fell from a total harvest of about 50,000 stars, creating iOS
platforms recording software. '
Tencent
to respond quickly, but five days later, QQ will be sent within two
weeks after the team announced that it was "optimized version. Fact,
have been waiting for two weeks on May 17, a new version of the Android
platform to called life, since iOS version is also improved.
22, May Tencent QQ communication to take place in Shenzhen to express the so-called journalists direction. Just
press Shenzhen rain, flight delays, severe, Tencent instant messaging
Yin-yu, deputy general manager of the business lines in order to cope
with an analogy: "(your version of QQ) if we know the target, we have a
very clear that
the ultimate goal, but at the end of the process is very difficult, but
the flight was delayed, but you'll eventually Shenzhen, but I'm still
on the plane, I set out to change the Internet version of the wave. '
The same mistakes again
Pre-18th 2012,
Tencent Tencent organizational restructuring in six business groups and
independent supplier of electricity to the company, changing the mobile
QQ largely 02:00 clock: Mobile QQ wireless unit spun off from the
original, launched an immediate private sector, to a charge of Yu
heard, the former including instant messaging platforms, including the
head of department, senior executive vice president of Tencent
XiongMingHua, Yin Yu is immediately better, this is no longer
responsible for the section of the line, in turn, responsible for
research, innovation and investment performance, changes in the free online internet business management Tangdao original Sheng.
Business
line of instant communication with mobile QQ is undoubtedly a good
thing, it means that he, QQ, multi-terminal, is multi-platform strategy
more evenly and developed the Internet in the era of mobile for the
future development of QQ phone or PC more potential, despite the fact that is no small challenge (paper http://www.gafreepapers.com/).
However, Xiong from a business that is not good news. Xiong
Yu Yin is the advantage of age, while Tencent, Tencent QQ, they are
direct competitors, Microsoft Office positions, MSN, a few years ago,
one partner is in the lower level of the main activities of Tencent QQ
also advisable. Tencent, better finished on the new Yu Sheng Yin Tangdao, at least, understand adapt reuse.
"This is a critical moment in the mobile QQ, if you do not have to own mobile Internet, it is out of the danger zone." Business
social network Tencent president of communications, told reporters at a
recent meeting Tangdao Sheng, QQ, despite the fact that some of the
thinking about the possibilities of mobile to PC-based treatment, but
history shows that the genes we progress, the user can come to understand the technology wave fit. '
Yin
Yu technology and user demand for more on the changing according to the
needs of entertainment, social groups, etc. And another face.
Tencent
is a crisis and Tangdao companies and Yin Sheng Yu, then this means
that last year, Tencent instant messaging strong on the mobile Internet
industry recovery.
In this context, the decision of the Yin Yu. He
clearly said: "We are a mobile phone QQ, must be zero mentality to
overcome the inertia of the past and we are the first 5 days."
QQ2013 and changes seem to be much online about the testing process, but also carefully tracking. It
is they who are members of the two groups, which make the new version,
the version prior to use, difficult, a new version of only 10%. "Even if 10% of users, it is not going away after two weeks, but if you choose to accept it." One says Yu.
This shows that, in fact, to consider mobile QQ, and advise, but is expected to satisfy the user experience. QQ is the ability to survive this outrage, and step by step "to achieve this goal."
However
in the event that users reacted strongly, why QQ team that is the case,
in a short time all of a sudden do this "optimization" of the decision
to prepare adequately, which in turn impairs the function of the back of
a previously abandoned?
Influence this decision very seriously. Especially
in the eyes of many people, this "optimization of Tencent actually"
wrong ", let QQ2013 new version of the" error "in public opinion,
encouragement, in fact, the QQ2013 new user and audio media to make them
feel that
they are "the right to act in a few days is the new version, some of
the products so that the sound is really good at a lot of changes
already, but this sounds like a positive Tencent, Tencent fast"
optimization "and later was a joke.
So the new version QQ2013 "wrong" is a responsible, but Tangdao Yu Sheng Yin?
In fact, mobile QQ, to step forward to do the future of innovation, I am afraid that it will be difficult. If
the content of the Microsoft Xiong Yu Yin is still in office, the next
innovation, the adoption of a more psychological pressure will be.
Not the character
10th April
2010, fell to Polish President Lech Kaczynski plane Tu-154 in Smolensk
in western Russia in the vicinity of the airport, killing 97 passengers
and employees of all people, known as the "Polish plane crash." According
to the investigation, it turned out later that the accident was caused
by the aircraft despite weather warning emergency landing.
Aircraft black box records showed that the pilot of the aircraft has received death threats, I can only landing. A few minutes before the captain Arcadi Wushi · Pu shock Luota said, "If I did not fall, he will kill me." The "what most people think was the cabin of the" direct support "of the Polish Air Force Commander Blaschke.
Why completely invisible forced landing on the floor? Why can not the exact size of the team, how professional, a change in the airport?
The
first, in 2008, it is in spite of the bad weather, the commander in
Tbilisi, Georgia had landed, Azerbaijan pilot then defied the president
to order the airport.
It is difficult to know what has happened in the past two years, but that the incident was an accident affected reaction. The question again Kaczynski emergency landing, captain, commander of the Air Force, is a lot more pressure than ever before.
Sometimes it seems that errors in fact be a mistake. Mobile phone QQ, if you do not fast "optimization" of the decision, then what will happen? Nobody knows. Indeed,
the "optimization" together, but still QQ Mobile Innovation for a
decision on the future of the enormous pressure to change. If the mobile Internet is coming soon, and not the right decision, QQ security situation and how you really feel?
Tencent
is the insider "economic value", said: "After Dowson (Tangdao Sheng)
because it is assumed that the QQ instant messaging business line
management can be said to be" inclusive ", and Jeff (Xiong) is
completely different. "Who
was the other said:" Since the release of the new version QQ2013 many
unhappy users, QQ Dowson by a moment of crisis, including the
President's Office and Public Relations Group to deal with virtual teams
to create the next evening, after a is characterized long conference call.
After the decision was "the best."
There
are several known Tencent industry in the commercial value of the
company "means" Jeff has left the system, Microsoft Chief Yu Department
of the events in the new version of QQ, QQ is probably not suitable as a
responsible person. "
Here,
in fact, there is no need for the various conspiracy theory or
speculation, but if Tencent team is smart enough, you should know that a
new version of QQ called 'error' not as an internal error, the
responsible person, probably should not be in really responsible.
"QQ
then there are many attempts to provide a variety of innovative
products and features like private photos and so on Tencent, rapid
adaptation, rapid trial and error, feedback and track users take to
solve the problem, look at the products." One says Yu.
But
the new version of QQ after the incident, I'm afraid, it was decided to
be cautious and indecisive, even if the "wrong" person entitled to
include the suppression of innovation act of the smallest.
In
"commercial value" before the interview, the vice president of Tencent,
the micro-channels Zhang Xiaolong these words: "The term is called"
demand "Internet products and product teams to aggregate different
needs, goals sucked, so they are but
it is very scary Users must. spearheaded by the nose, my colleagues are
not led around by the nose. products, like humans, if all requirements
are met, you are no longer in harmony with the natural product, the
character is in the entire product must have lost his own personality. "
In today's perspective, that's right, but it is difficult to reach the QQ phone. This
is not only a "request", function libraries, but the data was created
to meet them all out - this is the main reason that the micro-channel
Zhang Xiaolong be responsible, but whether Yin Yu Tang is not Daosheng responsible for QQ.
Born 14 years later, QQ will make the phone their own personality born? I am afraid that this is the product next big challenge for all the teams and Tencent. (Source: Sohu IT / Xia Yongfeng ("commercial value" magazine writer) Composition: Free download)
